[ For multi-location cannabis operators ]

The Dispensary Marketing Operating System

The compliance-aware marketing system for multi-location dispensary operators - built by someone who has actually run it across regulated markets, not an agency that read about it.

See the tiers What's inside
Compliance-first · NY · NJ · IL · MA · CA · FL and beyond · 14-day refund
If this sounds familiar

You know you're leaving money on the table. You just can't tell what's working, what's compliant, or what's worth copying.

I don't know what good looks like in cannabis marketing.
Our budtenders are great but our marketing is amateur hour.
We tried the loyalty and SMS platforms and nothing changed.
Compliance scares us, so we mostly don't do anything.

You've tried Meta ads (and got shut down). Mainstream playbooks (that don't apply to cannabis). Agencies (that handed you generic deliverables). You're burning $5-15K a month on marketing with no measurable lift - and watching competitors run plays you can't reverse-engineer. The problem isn't effort. It's that nobody handed you a system.

Why trust this one

Built by an operator. Not an agency.

Most cannabis marketing "experts" have never run a P&L on a dispensary. I have. This system is the one I built running marketing across regulated retail - the receipts are this week's send, not a 2018 case study. It's proof of operator literacy, not name-dropping:

4+ years in cannabisMulti-state, including an active multi-location operator today. Real budtenders, real compliance, real P&L.
Multi-location systemsMarketing built across a 5-store cannabis chain and a 50+ franchise retail system. Few have done both.
Compliance literacyAdvertising, SMS, and loyalty rules that actually ship in regulated states - not advice that gets you fined.
Fortune 500 brand background16+ years including L'Oréal, Kiehl's, Charlotte Tilbury and Living Proof. Brand and pricing authority.
Rolling Stone Culture CouncilMember, 2024 & 2025. A marketing voice the industry already reads.
Active practitionerI ship dispensary marketing every week - this is the system I use, written down.
What's inside

Six modules. One executable system.

A 60-80 page core playbook plus a templates kit (SMS, email, loyalty, KPI) you can hand to a new hire or a fractional marketing lead and have running on day one.

01
The Compliance-First Operating Model
Why most cannabis marketing fails the regulatory test - and how to build marketing that works because of the rules, not despite them. Includes a state-by-state cheat sheet.
02
The Multi-Location Marketing Org Chart
Who owns what across stores. When to hire vs. outsource. The $50K marketer vs. $120K marketer vs. fractional decision - with a RACI template.
03
The Retention StackThe one they'll recommend
Loyalty tiers, SMS, email, segmentation, send-time discipline, frequency caps - the engine of dispensary revenue. Includes 12 SMS templates, 8 email templates, and a segmentation spec.
04
The Acquisition Playbook (No Paid Ads Required)
Leafly optimization, Google Business Profile and local SEO, partnerships, community activations, in-store conversion. Includes a Leafly audit checklist.
05
The Measurement System
What to track when cannabis can't be tracked the normal way. Attribution discipline, holdout testing, the metrics that matter - with a KPI dashboard template.
06
The 90-Day Implementation Roadmap
A week-by-week deployment plan with dependencies and decision gates. The "where do I start Monday" module.
Choose your tier

Priced against one bad marketing decision.

A single mis-sent campaign, a compliance slip, or a wasted agency retainer costs more than any tier here. Anchor tier is the Operator - it's where most buyers land.

Reader
The System
$297
  • The full 6-module playbook (PDF)
  • The complete templates kit
  • State-by-state compliance cheat sheet
  • 14-day no-questions refund
Join the waitlist
Most popular
Operator
System + Audit
$597
  • Everything in Reader
  • A 30-min recorded positioning audit of your menu, site & Leafly
  • Specific, prioritized fixes for your stores
  • The fastest path from "bought it" to "deployed it"
Join the waitlist
Insider
System + Me
$1,497
  • Everything in Operator
  • A 60-min live consulting call
  • 30 days of email & async Q&A access
  • A sanity check before you deploy
Join the waitlist
Founder pricing: 25% off all tiers for the first 14 days, capped at the first 25 operators. Use code OPERATOR-FOUNDER at checkout. After that, it's gone.
Before you decide

The three things operators ask me.

"I'm not sure this applies in my state."

The system teaches the framework for navigating compliance in any market - plus a cheat sheet covering NY, NJ, IL, MA, CA and FL. You learn how to evaluate each state's ad, SMS and loyalty restrictions, so the system travels with you as you expand.

"I've bought guides like this before and they were generic."

Those were written by people who've never run a store. This is the system from an active multi-location operator - specific tactics, real templates, and a positioning audit of your actual business at the Operator tier. If it's generic to you, the 14-day refund is one email.

"My team doesn't have time to implement."

That's exactly why it's a system, not a strategy deck. Module 6 is a week-by-week roadmap, and the templates kit means your team executes instead of inventing. Hand it to a $60K marketer and they perform like a senior one.

Stop guessing. Start running a system.

The operators who win the next two years are the ones who build the machine now. Founder pricing is live for the first 25. Prefer a partner? See how I work as a cannabis marketing consultant.

Get the system

Legal: This product is for marketing operators. Nothing in it constitutes legal advice. Cannabis advertising and marketing requirements vary by state and change frequently. Consult a cannabis-licensed attorney for jurisdiction-specific guidance before deploying any tactic in this playbook. All examples are anonymized or composite. Refunds: 14 days, no questions, on the Reader tier.

Free · Dispensary checklist
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