16+ years across prestige beauty, cannabis, wellness, and multi-location retail. Positioning, launches, lifecycle and PR - owned end to end, in categories where paid advertising is restricted or closed.
16+ years across premium consumer brands, multi-location retail and regulated markets - beauty, wellness, cannabis. Strategy through hands-on execution, not handoff.
Bri thinks like a strategist and executes like an operator. She understands culture, has exceptional creative instincts and taste, and knows how to turn an idea into something that actually works in the real world.
Nobody owns the whole picture.
You need judgment and someone to run it, not another vendor to manage.
Meta and Google lock you out, and AI does not name you.
Being in the answer is the start, not the finish. Here's the whole arc.
Six areas I can own outright or work inside.
Need focused execution instead? Website updates, platform and vendor setup, events, and branded merchandise are available inside a defined scope - tell me what you need.

Sixteen-plus years building brands in prestige beauty - L'Oréal, Kiehl's, Charlotte Tilbury, Living Proof, Meaningful Beauty - and campaigns with the people who shape culture: Drew Barrymore, Sarah Jessica Parker, Cindy Crawford, John Legend, Lil Nas X. Then I went operator: seven retail locations in under two years on a team of five. Today HNY-B is the engine.
Working with Brianne Dezzutti from HNY-B Consulting was a great experience. She helped me build out a dispensary brand, but her value went far beyond what I would expect from a typical marketing professional. Brianne brought a wealth of knowledge about the cannabis industry, technology, branding, and business strategy, which allowed her to really understand what I needed from an owner's perspective.
Bri worked with me on Luteal Health and was one of the best decisions I made for the business. She developed insights that genuinely informed our creative thinking and brand direction, and she played a central role in our new business and B2B pitch development. Strategic, practical, and easy to work with. I'd bring her in again without hesitation.
The free AI Visibility Audit: a checklist plus the prompt pack to see exactly how ChatGPT, Perplexity & Google AI describe your brand today.