Chosen by humansRecommended by machines
Brianne Dezzutti
Brand & marketing for premium and regulated consumer brands
16+ years across prestige beauty, cannabis, wellness, and multi-location retail. I lead the strategy, build the system, and stay close enough to the work to make sure it ships.
Bri thinks like a strategist and executes like an operator. She understands culture, has exceptional creative instincts and taste, and knows how to turn an idea into something that actually works in the real world.
Most in regulated or restricted categories, where the default playbook is off the table.
You're going to market, pushing to the next level, or stuck in a rut - and nobody owns the whole picture.
You need senior marketing judgment and someone to actually run it - not another vendor to manage on top of everything else.
Meta and Google lock regulated categories out, and when a customer asks AI what to buy, most brands aren't in the answer.
In our industry, marketing requires a deep understanding of compliance and regulatory standards. Bri knows those boundaries extremely well, but she has never let them limit her creativity. She consistently finds ways to make our brand stand out while keeping us on the right side of the rules.
Being in the answer is the start, not the finish. Here's the whole arc.
Not every engagement needs a retainer. I take projects and hourly work too - a single campaign, a system to stand up, one thing to unblock. Pick a lane below, or just tell me what you're stuck on and we'll scope it to fit.
Across sixteen-plus years I've built brands in prestige beauty and beyond - L'Oréal, Kiehl's, Charlotte Tilbury, Living Proof, Meaningful Beauty - and run campaigns with the founders and talent who shape culture: Drew Barrymore, Sarah Jessica Parker, Cindy Crawford, John Legend, Lil Nas X. I built and ran a 1,400+ influencer network and produced a brand's solo debut at the Cannes Film Festival for Dessange Paris.
Then I went operator. Seven retail locations in under two years with a team of five - branding, marketing, and store design end to end - and loyalty programs taken from zero to record-breaking. Today HNY-B is the engine: fractional leadership and growth systems for brands in complex, regulated markets - and the ventures are where I run that same playbook for myself. The full story →
Her marketing campaigns are thoughtful, strategic, and backed by real data, consistently helping strengthen our retail presence and connect with customers in a meaningful way. She is dependable, passionate, and fully committed to the success of both the company and the people around her.
Brianne is one of the most talented branding and marketing professionals I've worked with. She has an exceptional ability to take complex ideas and transform them into authentic, impactful brands that resonate with consumers. Her strategic thinking is matched by her creativity, and she has a rare talent for balancing big-picture vision with flawless execution.
Working with Brianne Dezzutti from HNY-B Consulting was a great experience. She helped me build out a dispensary brand, but her value went far beyond what I would expect from a typical marketing professional. Brianne brought a wealth of knowledge about the cannabis industry, technology, branding, and business strategy, which allowed her to really understand what I needed from an owner's perspective.
Bri worked with me on Luteal Health and was one of the best decisions I made for the business. She developed insights that genuinely informed our creative thinking and brand direction, and she played a central role in our new business and B2B pitch development. Strategic, practical, and easy to work with. I'd bring her in again without hesitation.
A growing portfolio of products - each one a system designed to help people live, work, or feel a little better. Each one I built, and each one I run - the lab where I test the playbook on my own money. Consulting funds the products. The products compound.
The free AI Visibility Audit: a checklist plus the prompt pack to see exactly how ChatGPT, Perplexity & Google AI describe your brand today.
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