Now booking Q4 2026Book a fit call →
Brianne Dezzutti
Chosen by humansRecommended by machines
Brianne Dezzutti
Brand & marketing for premium and regulated consumer brands
Brands & clients · across PR, branding, marketing & advisory
Brands and clients including Allure, Bvlgari, Charlotte Tilbury, Curaleaf, Google, Drew Barrymore Flower Beauty, Higher Collective, Jones Road, Kerastase and Kiehl's Brands and clients including L'Oreal, P&G Beauty, rag & bone, Violet Grey, Victoria's Secret, Wella, Sofia Vergara, Special Olympics Texas and Make-A-Wish

I run marketing for brands where the usual playbook breaks.

16+ years across prestige beauty, cannabis, wellness, and multi-location retail. Positioning, launches, lifecycle and PR - owned end to end, in categories where paid advertising is restricted or closed.

Free 30 minutes - I'll tell you where I'd start, and whether it should be me.
Or explore the ventures ↓
Ways to work together

One operator. Two ways in.

16+ years across premium consumer brands, multi-location retail and regulated markets - beauty, wellness, cannabis. Strategy through hands-on execution, not handoff.

Not sure which you need? Book an intro call. If we're not the right fit, I'll tell you on the call - and point you to someone who is. Book an intro call
166%
YoY revenue growth at Curaleaf, 2018-2022
150+
Product launches across 23 markets
1,400+
Creators in a network I built and ran
57
Retail launches I led, across brands
Bri thinks like a strategist and executes like an operator. She understands culture, has exceptional creative instincts and taste, and knows how to turn an idea into something that actually works in the real world.
Patrik Jonsson
FinTech & cannabis executive · managed Brianne directly
Why brands call

Premium brands keep hitting the same three walls.

01

There's no one senior running it

Nobody owns the whole picture.

02

The team is stretched thin

You need judgment and someone to run it, not another vendor to manage.

03

The channels changed under you

Meta and Google lock you out, and AI does not name you.

That's the room I'm built for.
The customer journey changed

Being in the answer is the start, not the finish. Here's the whole arc.

01
Discovery
Get recommended.
02
Authority
Earn the trust behind it.
03
Conversion
Turn the demand into revenue.
04
Ownership
Keep the customer, so it compounds.
I build all four.

What I can lead. What we can build.

Six areas I can own outright or work inside.

Brand strategy & positioning
Who you are for, why you win, and a message the team can execute.
Launches & go-to-market
Product, brand or new-location launches, run as one plan.
Email, SMS & loyalty
The programs that turn a first purchase into a second.
PR, creators & partnerships
Credibility you cannot buy with paid media.
Retail & local marketing
Demand at the door, across one location or fifty.
AI visibility & marketing ops
Whether AI recommends you, and whether the machine behind it runs.

Need focused execution instead? Website updates, platform and vendor setup, events, and branded merchandise are available inside a defined scope - tell me what you need.

Platforms I set up and run Dutchie · Metrc · Alpine IQ · Klaviyo · Semrush · Meta Business Suite · Shopify · Looker Studio, and 70 more. See the full stack →
Press secured for clients & brands
Press secured for clients and brands in outlets including The New York Times, Rolling Stone, Forbes, Vogue, GQ, The Wall Street Journal, Business Insider and WWD
Brianne Dezzutti
About

An operator and builder - I ship, not just advise.

Sixteen-plus years building brands in prestige beauty - L'Oréal, Kiehl's, Charlotte Tilbury, Living Proof, Meaningful Beauty - and campaigns with the people who shape culture: Drew Barrymore, Sarah Jessica Parker, Cindy Crawford, John Legend, Lil Nas X. Then I went operator: seven retail locations in under two years on a team of five. Today HNY-B is the engine.

16+ years operatingRolling Stone Culture Council · 2024 & 2025Cannabis · Wellness · AIBased in Austin
What people say
Working with Brianne Dezzutti from HNY-B Consulting was a great experience. She helped me build out a dispensary brand, but her value went far beyond what I would expect from a typical marketing professional. Brianne brought a wealth of knowledge about the cannabis industry, technology, branding, and business strategy, which allowed her to really understand what I needed from an owner's perspective.
Kevin Afonso · President, Aim High NY, Co · HNY-B Consulting client
Bri worked with me on Luteal Health and was one of the best decisions I made for the business. She developed insights that genuinely informed our creative thinking and brand direction, and she played a central role in our new business and B2B pitch development. Strategic, practical, and easy to work with. I'd bring her in again without hesitation.
Heather Yoshimura · Founder, Luteal Health · HNY-B Consulting client
Go deeper on a service Fractional CMO · AI discovery & owned growth · AI marketing operations · Cannabis marketing See how we'd work →

Latest thinking

All writing
Retail Strategy · Featured

What shopping in Japan taught me about retail

Read
GEO · AI Search

Generative engine optimization: how to get cited by AI

Read
Cannabis Marketing

How to market a dispensary without getting banned on Meta

Read
The lab Asterisk · Cadence · Bubba - three products I built and run, across cannabis AI, wellness and pet health. See the ventures →

Is AI recommending you - or your competitor?

The free AI Visibility Audit: a checklist plus the prompt pack to see exactly how ChatGPT, Perplexity & Google AI describe your brand today.

Get the free audit

Tell me what's stuck. I'll tell you the first move that matters.

How starting works
01
Intro call
Thirty minutes. I tell you where I'd start, and whether it should be me.
02
The plan
I read the brand, market and funnel, and come back with the first moves.
03
We build
Scope agreed, then I run it inside your business.
Rolling Stone Culture Council 2024 member badge Rolling Stone Culture Council 2025 member badge
Member & contributor, two years runningRead the columns →