16+ years across prestige beauty, cannabis, wellness, and multi-location retail. I lead the strategy, build the system, and stay close enough to the work to make sure it ships.
Most in regulated or restricted categories, where the default playbook is off the table.
You're going to market, pushing to the next level, or stuck in a rut - and nobody owns the whole picture.
You need senior marketing judgment and someone to actually run it - not another vendor to manage on top of everything else.
Meta and Google lock regulated categories out, and when a customer asks AI what to buy, most brands aren't in the answer.
Not every engagement needs a retainer. I take projects and hourly work too - a single campaign, a system to stand up, one thing to unblock. Pick a lane below, or just tell me what you're stuck on and we'll scope it to fit.

Across sixteen-plus years I've built brands in prestige beauty and beyond - L'Oréal, Kiehl's, Charlotte Tilbury, Living Proof, Meaningful Beauty - and run campaigns with the founders and talent who shape culture: Drew Barrymore, Sarah Jessica Parker, Cindy Crawford, John Legend, Lil Nas X. I built and ran a 1,400+ influencer network and produced a brand's solo debut at the Cannes Film Festival for Dessange Paris.
Then I went operator. Seven retail locations in under two years with a team of five - branding, marketing, and store design end to end - and loyalty programs taken from zero to record-breaking. Today HNY-B is the engine: fractional leadership and growth systems for brands in complex, regulated markets - and the ventures are where I run that same playbook for myself. The full story →
Her marketing campaigns are thoughtful, strategic, and backed by real data, consistently helping strengthen our retail presence and connect with customers in a meaningful way. She is dependable, passionate, and fully committed to the success of both the company and the people around her.
A growing portfolio of products - each one a system designed to help people live, work, or feel a little better. Each one I built, and each one I run - the lab where I test the playbook on my own money. Consulting funds the products. The products compound.



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