Brianne Dezzutti
Chosen by humansRecommended by machines
Brianne Dezzutti
Brand & marketing for premium and regulated consumer brands
Brands & clients · across PR, branding, marketing & advisory
Brands and clients including Allure, Bvlgari, Charlotte Tilbury, Curaleaf, Google, Drew Barrymore Flower Beauty, Higher Collective, Jones Road, Kerastase and Kiehl's Brands and clients including L'Oreal, P&G Beauty, rag & bone, Violet Grey, Victoria's Secret, Wella, Sofia Vergara, Special Olympics Texas and Make-A-Wish
[ Senior brand & marketing operator ]

I build growth systems for brands where the usual playbook breaks.

16+ years across prestige beauty, cannabis, wellness, and multi-location retail. I lead the strategy, build the system, and stay close enough to the work to make sure it ships.

Booking new clients for Q4
Free 30 minutes - you leave with a plan, fit or not.
Or explore the ventures ↓
Pick your altitude

One operator. Three ways in.

Not sure which you need? Book a free 30-minute intro call. If we're not the right fit, I'll tell you on the call - and point you to someone who is. Book a free intro call
166%
Revenue growth, year over year
150+
Product launches, sold in all 50 states
1,400+
Creators in a network I built and ran
57
Retail locations opened
Why brands call

Premium brands keep hitting the same three walls.

Most in regulated or restricted categories, where the default playbook is off the table.

01

There's no one senior running it

You're going to market, pushing to the next level, or stuck in a rut - and nobody owns the whole picture.

02

The team is stretched thin

You need senior marketing judgment and someone to actually run it - not another vendor to manage on top of everything else.

03

The channels changed under you

Meta and Google lock regulated categories out, and when a customer asks AI what to buy, most brands aren't in the answer.

That's the room I'm built for.

Start small. Start specific.

Not every engagement needs a retainer. I take projects and hourly work too - a single campaign, a system to stand up, one thing to unblock. Pick a lane below, or just tell me what you're stuck on and we'll scope it to fit.

Email Marketing
Lifecycle flows, campaigns, and the sends that actually convert.
Text / SMS Marketing
Compliant SMS programs that respect the inbox and still sell.
App Setup
The right tools stood up and talking to each other.
Website Maintenance & Design
Updates, fixes, and design that keep the site current.
Go-to-Market Strategy
A clear plan to launch a product, location, or campaign.
Events
From concept to on-site - launches, activations, moments.
AI Implementation
Put AI to work in your marketing, without the hype.
PR & Press Releases
Announcements and earned media that land with the right people.
Retail Marketing
In-store and multi-location demand: local search, menus, signage, and promos.
Vendor Setup & Management
Choosing, standing up, and running the platforms your marketing depends on.
Merch Creation
Branded product people actually keep, from concept and sourcing to delivery.
Loyalty Programs
Build or fix the program that turns a first purchase into a repeat customer.
Platforms I set up and run
Cannabis retail & menusDutchie · Weedmaps · Leafly · Jane · Treez · Cova · Flowhub · Sweed · LeafLink · Dispense · Seed
Cannabis compliance & dataMetrc · BioTrack · Headset · BDSA · Surfside · Birchmount Network
Loyalty, lifecycle & CRMAlpine IQ · Springbig · Klaviyo · Customer.io · Mailchimp · HubSpot · Twilio · ManyChat · Clay
Paid, social & creatorMeta Business Suite · Google Ads · TikTok Ads Manager · LinkedIn Campaign Manager · Later · Sprout Social · Hootsuite · Aspire
Search, analytics & AISemrush · Ahrefs · Surfer · Google Analytics · Search Console · Tag Manager · Business Profile · Looker Studio · Hotjar · Claude · ChatGPT · Perplexity · Gemini
PR & earned mediaPR Newswire · Business Wire · Cision · Muck Rack · Meltwater · Prowly · Qwoted
Web, commerce & buildShopify · WooCommerce · Webflow · WordPress · Squarespace · Wix · Elementor · Framer · Leadpages · GitHub · Vercel · Netlify · TestFlight · Apple Developer
Creative & opsCanva · Figma · Notion · Asana · Make · Zapier · Todoist · Calendly · OneDrive
Press secured for clients & brands
Press secured for clients and brands in outlets including The New York Times, Rolling Stone, Forbes, Vogue, GQ, The Wall Street Journal, Business Insider and WWD
Brianne Dezzutti
About

An operator and builder - I ship, not just advise.

Across sixteen-plus years I've built brands in prestige beauty and beyond - L'Oréal, Kiehl's, Charlotte Tilbury, Living Proof, Meaningful Beauty - and run campaigns with the founders and talent who shape culture: Drew Barrymore, Sarah Jessica Parker, Cindy Crawford, John Legend, Lil Nas X. I built and ran a 1,400+ influencer network and produced a brand's solo debut at the Cannes Film Festival for Dessange Paris.

Then I went operator. Seven retail locations in under two years with a team of five - branding, marketing, and store design end to end - and loyalty programs taken from zero to record-breaking. Today HNY-B is the engine: fractional leadership and growth systems for brands in complex, regulated markets - and the ventures are where I run that same playbook for myself. The full story →

16+ years operatingRolling Stone Culture Council · 2024 & 2025Cannabis · Wellness · AIBased in Austin
What people say
Her marketing campaigns are thoughtful, strategic, and backed by real data, consistently helping strengthen our retail presence and connect with customers in a meaningful way. She is dependable, passionate, and fully committed to the success of both the company and the people around her.
Schuyler Sperling · Head of Retail, Higher Collective

Latest thinking

All writing
Retail Strategy · Featured

What shopping in Japan taught me about retail

Read
GEO · AI Search

Generative engine optimization: how to get cited by AI

Read
Cannabis Marketing

How to market a dispensary without getting banned on Meta

Read
The lab

Things I'm building.

A growing portfolio of products - each one a system designed to help people live, work, or feel a little better. Each one I built, and each one I run - the lab where I test the playbook on my own money. Consulting funds the products. The products compound.

[ Start here · free ]

Is AI recommending you - or your competitor?

The free AI Visibility Audit: a checklist plus the prompt pack to see exactly how ChatGPT, Perplexity & Google AI describe your brand today.

Get the free audit
[ The newsletter ]

Notes from building
in public.

One email, no noise - written from inside the work. Every issue:

  • What I'm building, in real time
  • What's working in AI & cannabis marketing
  • Tools & ideas worth your time

No spam. Unsubscribe anytime.
You're in.
Watch your inbox - the next note from the build is on its way.
[ Start with the decision ]

Tell me what's stuck. I'll tell you the first move that matters.

How starting works
01
Intro call
A free 30 minutes. You tell me where you're stuck; I tell you honestly whether I'm the right fit - and point you elsewhere if I'm not.
02
The plan
I read your brand, market, and funnel and come back with the gaps, the priorities, and the first moves that matter most.
03
We build
We agree on scope and rhythm, then I run it inside your business - shipping against goals we can both see.
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Member & contributor, two years runningRead the columns →