Resources · Writing
Field notes on
getting found.
SEO, GEO, AI systems, branding, and the craft of becoming the brand people choose and AI recommends. Practical playbooks, teardowns, and round-ups for premium brands in complex, regulated, or restricted markets.
How cannabis & restricted brands get found inside AI search
Answer engines don't rank pages - they synthesize from sources they trust. Here's the four-move playbook to become the one they cite.
Cannabis marketing in 2026: what actually moves product
The strategies that sell when Meta and Google won't run your ads - owned audience, local discovery, AI citation, and brand. From an operator, not an agency.
Read → Cannabis · DispensaryDispensary marketing that fills the store
The local growth playbook - Google Business Profile, reviews, loyalty, and AI search - from an operator behind 100+ dispensary openings.
Read → Wellness · AIWellness marketing in the age of AI automation
How to personalize at scale with AI without losing the human trust wellness runs on - data, content, retention, and privacy.
Read → Retail StrategyWhat shopping in Japan taught me about retail
Compliance keeps you in the game; experience is why customers come back. A lesson from ten days in Japan - and the philosophy of omotenashi.
Read → AI & WorkflowI run a dozen AI agents. I just audited all of them with one prompt.
What the audit killed, merged, and rebuilt - plus the full audit prompt, free and copy-paste ready.
Read → FrameworksThe Two-Rulebook Test
Every regulated campaign has to clear two rulebooks - state law and platform policy - and the platform's is always stricter.
Read → FrameworksThe Six-Week Open
The launch sprint system behind 7 retail openings in under 2 years with a team of 5 - backwards from opening day.
Read → FrameworksThe Loophole Pivot
When a channel is blocked, take the closest legal alternative that still sells. Three worked examples from regulated retail.
Read → Brand StrategyThe future of cannabis branding is not potency. It's emotional relief.
WGSN's 2027 forecast points to an emotional shift - Strategic Joy, Witherwill, and Suspicious Optimism, and what they mean for strategy.
Read → GEOGenerative engine optimization: the 2026 guide
Structure, citability, and consistency - the on-page work that gets you into AI answers.
Read → CannabisCannabis advertising rules by state: a 2026 guide
Two rulebooks - your state's and every platform's. The framework for clearing both, every campaign.
Read → CannabisHow to market a dispensary without getting banned on Meta
The audience you own vs. the account you rent - four moves that grow a dispensary Meta can't take away.
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