Through HNY-B you get one embedded senior operator - not an agency, a strategist, and two contractors you spend your week managing. The work of four, run by one.
For founders who need a senior operator, not another vendor.
I work best with premium, high-stakes brands in complex, regulated, or restricted markets - cannabis, beauty, wellness, spirits, longevity - and with founders building something that has to be both fast and compliant. If you're scaling without a senior marketing leader, launching into a hard category, or trying to get found and chosen in the age of AI search, that's the room I'm built for.
Sixteen-plus years running marketing end to end for L'Oréal, Kiehl's, Charlotte Tilbury, Living Proof and culture-defining founders - now applied as one embedded partner inside your business.
And this isn't advisory-from-altitude: I run marketing for a five-location cannabis retailer in Connecticut right now. I'm inside a regulated P&L every week - the playbook you're buying is the one I operate.
Ways to start
A defined first project, scoped to what you need.
Not ready for a retainer? Start with one scoped engagement - fixed timeline, a deliverable you keep. Project or hourly, sized to the problem. Each one is built to earn its keep and to tell us both whether a bigger engagement makes sense.
Dispensary Email & SMS Revenue Audit
A full teardown of your lifecycle flows, segments, and compliance, with a prioritized list of the sends leaving money on the table.
Best for: Dispensaries with a list they're under-sending to.You keep: A ranked flow-and-segment fix list, with the compliance gaps flagged.
AI Visibility (GEO) Audit
Where your brand shows up - and where it's invisible - when customers ask AI what to buy, scored with the specific moves to get recommended.
Best for: Brands that go missing when a customer asks AI what to buy.You keep: A scored visibility report and the specific moves to get recommended.
Dispensary Local Marketing Audit
Local search, maps, menus, and reviews across every door: the compliant demand engine most retailers leave half-built.
Best for: Multi-door retailers leaking local demand at the storefront.You keep: A per-door fix list across search, maps, menus, and reviews.
Brand Positioning Sprint
Two weeks to a sharp position - audience, category frame, and the messaging your whole team can run on.
Best for: Teams whose message doesn't land or match the product.You keep: A locked position and messaging your whole team can run on.
30-Day Marketing Action Plan
A senior read on your whole funnel and a 30-day plan of the highest-leverage moves, in the order to make them.
Best for: Founders who want a senior read before committing budget.You keep: A sequenced 30-day plan of the highest-leverage moves.
Not sure which fits?
Tell me where you're stuck on a free 30-minute call and I'll point you to the right first move - even if it isn't one of mine.
Every engagement is scoped on a free intro call - no surprise invoices. Project, hourly, and retainer options, depending on what you need.
Two ways to work together.
Pick the altitude you need. Same operator, same playbook - I either run your marketing, or I build the brand and growth systems your team runs.
01 / Lead
Fractional Marketing Leadership
Monthly engagement · 90-day start
One embedded senior partner running your whole marketing function - positioning, go-to-market, team, and systems. Big-brand execution on a lean team, without hiring a full-time exec or managing four vendors. Sometimes called a fractional CMO engagement.
Positioning & brand strategy
Go-to-market & launch planning
Team direction & hiring
Channel & budget ownership
Reporting the board understands
Vendor & agency management
Best for: Brands scaling without a senior marketing leader in-house.Outcome: A marketing function that runs on systems, not on heroics.
02 / Grow
Brand & Growth Systems
Project · Sprint · Retainer
Sharp positioning, launches, and the growth systems that get premium and regulated brands found and chosen - in AI search and everywhere else. From a two-week sprint to a standing advisory seat, in beauty, wellness, spirits, cannabis, and longevity - built for categories where the usual playbook is off-limits.
Brand positioning & messaging
Launch strategy & sprints
AI visibility & GEO
Compliant demand generation
Cannabis go-to-market
Content & authority systems
Lifecycle & retention
Founder & team advisory
Best for: Founders and teams who need senior direction and the systems to run it - without a full-time hire.Outcome: A sharper position, growth systems your team can run, and a brand AI recommends.
Not every engagement needs a retainer. I take projects and hourly work too - a single campaign, a system to stand up, one thing to unblock. Pick anything below, or tell me what you're stuck on and we'll scope it to fit.
Email Marketing
Lifecycle flows, campaigns, and the sends that actually convert.
Text / SMS Marketing
Compliant SMS programs that respect the inbox and still sell.
App Setup
The right tools stood up and talking to each other.
Website Maintenance & Design
Updates, fixes, and design that keep the site current.
Go-to-Market Strategy
A clear plan to launch a product, location, or campaign.
Events
From concept to on-site - launches, activations, moments.
AI Implementation
Put AI to work in your marketing, without the hype.
PR & Press Releases
Announcements and earned media that land with the right people.
Retail Marketing
In-store and multi-location demand: local search, menus, signage, and promos.
Vendor Setup & Management
Choosing, standing up, and running the platforms your marketing depends on.
Merch Creation
Branded product people actually keep, from concept and sourcing to delivery.
Loyalty Programs
Build or fix the program that turns a first purchase into a repeat customer.
Situation. The largest cannabis operator in the US, scaling through the fastest category expansion in consumer retail - with almost every normal marketing channel off-limits.
Move. Ran PR and culture marketing through the scale-up: 150+ launches across 23 markets, 100+ dispensary openings, and a celebrity seeding program that put the brand in culture instead of ad slots.
Result. 166% YoY revenue growth during the run, and the highest share of voice among multi-state operators: 29.1%.
What it proves: one brand, kept intact, across a hundred-plus doors - in a category where advertising is mostly illegal.
A five-location cannabis retailer in Connecticut · 2023-present
Seven stores in under two years, team of five
Situation. A new adult-use market opening in Connecticut. No brand, no playbook, a five-person marketing team - and a race for real estate and mindshare.
Move. Built the brand and ran a six-week launch sprint per store: branding, marketing, and store design end to end, with in-house SEO, content, and CRO - and a loyalty program built from zero.
Result. Seven locations opened in under two years; five operating today. Loyalty went from zero to record-breaking.
What it proves: the launch playbook works on a lean team, under compliance, at speed. (Kept anonymous - it's my current employer.)
Recent results
7 dispensaries openedIn under two years, on a five-person team - five operating today.
166% YoY revenue growthAt Curaleaf, in a category where paid advertising is largely off the table.
1,400+ creator networkBuilt and run at Kiehl's, driving a 200% lift in engagement.
What people say
As Head of Marketing, Bri has played a critical role in Higher Collective's success through her strong attention to detail, creativity, and deep understanding of SEO, brand recognition, and customer engagement. Her marketing campaigns are thoughtful, strategic, and backed by real data, consistently helping strengthen our retail presence and connect with customers in a meaningful way.
Schuyler Sperling · Head of Retail, Higher Collective
Questions, answered.
How are engagements structured?
Most work is a monthly fractional engagement or a fixed-scope project / sprint. Fractional leadership starts with a defined 90-day scope, then continues month to month - no long lock-in; sprints and audits are fixed-scope with a set end date. Or start with a fixed-scope audit or sprint (above) before any retainer. We scope it on the intro call based on what you actually need - I'd rather right-size the work than oversell it.
What does it cost?
It depends on scope and altitude - a fractional leadership retainer is different from a one-off launch sprint. I'll give you clear pricing after the intro call, once I understand the work. No surprise invoices.
Which industries do you work in?
Premium and regulated categories are home turf: cannabis, beauty, wellness, spirits, and longevity. If you're in a complex or restricted market where the usual playbook doesn't apply, that's exactly where I add the most value.
Do you work remotely?
Yes. I'm based in Austin, TX and work with brands across the US remotely, with travel for the moments that matter - launches, offsites, and key milestones.
What happens if you're unavailable - or hired away?
Everything I build lives in your workspace, not mine: playbooks, dashboards, calendars, and vendor relationships stay with you. The goal from week one is a system that runs without me, which is exactly why the work is documented to outlast the engagement.
