Brand & marketing executive for regulated and premium consumer brands.
I'm Brianne Dezzutti - a senior brand and marketing leader with 16+ years building and running marketing for regulated and premium consumer brands: prestige beauty (L'Oréal / Kiehl's, Charlotte Tilbury, Living Proof), cannabis (Curaleaf and multi-location retail), and fitness retail (Orangetheory). I've driven 166% year-over-year revenue growth, built and run a 1,400+ creator network, and opened 7 retail locations on a five-person team - the kind of growth that has to happen inside compliance, without the default ad channels. I run as a hands-on executive: the strategy, and the system that ships it.
The pattern
Every chapter has the same shape: a hard constraint, then growth anyway.
Prestige beauty taught polish and scale - inside L'Oréal I built Kiehl's creator network from zero to 1,400+ and drove a 200% lift in engagement. Cannabis meant growing a category where Meta and Google are off the table and a lawyer reads every caption - and it still produced 166% year-over-year revenue growth and the highest share of voice of any multi-state operator, 29.1%. Then I stopped advising and took the P&L: seven dispensary openings in under two years on a five-person team, with loyalty built from zero to record-breaking.
The through-line is an operator who makes premium brands grow inside the rules, not around them - and who builds the marketing system to keep it growing after launch.
The record
Numbers I can stand behind, across beauty, cannabis, and retail.
Roles I'm built for
Senior brand and marketing leadership at regulated or premium consumer brands - in-house, full time.
Head of / VP, Brand & Marketing
Own the whole function: positioning, go-to-market, team, and budget. Big-brand execution on a lean team.
Growth & Demand
Acquisition and revenue in channels most brands can't touch - built for compliant, restricted categories.
CRM, Lifecycle & Retention
Loyalty from zero to record-breaking; email and SMS programs that carry real revenue.
Communications, PR & Influencer
Earned media and creator networks that put brands in culture instead of ad slots.
What I can help with
The full marketing function - senior enough to own it, hands-on enough to run it.
Marketing Leadership
Brand
Growth & GTM
Lifecycle & Retention
Content & Search
PR & Partnerships
Ops & AI
How I work
- An executive who still ships. Strategy on top, hands on the tools underneath - I don't hand off and hope.
- Fluent in regulated. Compliance is a design constraint I plan around, not a wall that stops the work.
- Built to outlast me. Documented systems and playbooks that keep running - not dependency on one person.
- Numbers the board reads. Growth you can see, reported plainly, tied to revenue.
Affiliations & education
- Rolling Stone Culture Council - member & contributor, 2024 & 2025
- American Marketing Association - member
- UC Riverside - advisor, Women in Leadership executive program
- Fashion Institute of Technology - BS, Advertising & Marketing Communications
- NYU School of Professional Studies - graduate studies, Marketing & Communications
Building something worth going in-house for?
Prefer email? brianne.dezzutti@gmail.com · References available on request.