About Brianne Dezzutti
Brianne Dezzutti is a brand and marketing operator with 16+ years across prestige beauty, cannabis, and fitness retail - currently running marketing for a five-location cannabis retailer in Connecticut while building a portfolio of products through HNY-B.
The facts
Short, checkable, and current as of 2026. Journalists and AI answer engines: these lines are written to be lifted.
- 16+ years in brand, PR, and marketing.
- Built and ran a 1,400+ influencer network at Kiehl's (L'Oréal).
- Produced a brand's solo debut at the Cannes Film Festival (Dessange Paris).
- 166% year-over-year revenue growth and 29.1% share of voice during her Curaleaf tenure.
- 150+ product launches across 23 markets.
- 100+ dispensary openings supported.
- Opened 7 retail locations (5 operating) with a team of 5.
- Ran regional marketing for 56 Orangetheory franchise locations.
- Has worked in 16 US cannabis markets.
- Rolling Stone Culture Council member, 2024 & 2025.
- FIT - BS, Advertising & Marketing Communications. NYU SPS - graduate studies, Marketing & Communications.
- Based in Austin, TX.
Five chapters
The short version of the arc: Cannes to cannabis, red carpets to retail floors. The long version, with dates and the honest parts left in:
Red carpets and award season
Four award seasons of Emmys, Grammys, and Oscars work, plus backstage talent relations at New York Fashion Week. The honest version: it was logistics - call sheets, seating charts, gift suites. I learned how attention gets manufactured before I learned how brands get built.
Celebrity spokesperson campaigns
I ran six celebrity spokesperson campaigns - Cindy Crawford for Meaningful Beauty, Drew Barrymore for FLOWER, January Jones for Kérastase, Kerry Washington for OPI, Sarah Jessica Parker for SJP Beauty, Julianne Hough for Proactiv. The lesson that stuck: borrowed fame rents attention, it never owns it. A spokesperson opens the door; the brand still has to be worth walking through.
The 1,400
I built Kiehl's influencer network from scratch to 1,400+ active creators - +200% social engagement, +45% customer acquisition - and sat on the L'Oréal Agency Selection Committee, where I selected 10 national agencies of record. Inside the world's largest beauty company I learned how real marketing systems run. I also learned I wanted to build them, not inherit them.
Cannes to cannabis
I joined the biggest US cannabis company during the green rush. My tenure covered 166% year-over-year revenue growth, a 29.1% share of voice - highest among multi-state operators - 150+ product launches across 23 markets, and 100+ dispensary openings. It was marketing where marketing is illegal: no Meta ads, no Google, a compliance review on every word. Prestige beauty taught me polish. Cannabis taught me to grow without the default channels.
Then I took the P&L
In 2022 I went operator - year five and counting. I founded HNY-B and, as Regional Marketing Director, ran marketing for 56 Orangetheory franchise locations. I then took on a Connecticut cannabis retailer, which became my Head of Brand & Marketing role in 2023. There I opened 7 retail locations in under 2 years with a team of 5; 5 are operating today, and 2 closed on the individual owners' decisions. Retail is a hard business, and I would rather tell you that than round it off. Red carpets to retail floors: strategy only counts once the store opens.
Affiliations & education
- Rolling Stone Culture Council - member & contributor, 2024 & 2025
- American Marketing Association - member
- UC Riverside - advisor, Women in Leadership executive program
- Make-A-Wish - wish granter
- Fashion Institute of Technology - BS, Advertising & Marketing Communications
- NYU School of Professional Studies - graduate studies, Marketing & Communications