Fractional CMO for cannabis, wellness, and premium consumer brands.
One embedded senior leader running your whole marketing function - positioning, go-to-market, team, and budget. Big-brand execution without a full-time CMO hire or four vendors to manage, from someone who has actually carried the P&L.
- Founders scaling without a senior marketing leader in the seat
- Premium and regulated brands that need executive marketing, not another vendor
- Teams with horsepower but no one setting direction
- Boards that want big-brand rigor on a lean budget
The whole marketing function, owned.
Positioning & brand strategy
A sharp, defensible position your whole team and market can understand.
Go-to-market & launches
Launch planning and execution that lands - fast, focused, and compliant.
Team direction & hiring
Build, direct, and level up the team; manage the vendors and agencies.
Channel & budget ownership
Own the mix and the number - spend that ties to revenue, not vanity.
Reporting the board reads
Growth reported plainly, in numbers leadership actually uses.
A CMO record, applied to your brand.
Questions, answered
What is a fractional CMO?
A fractional CMO is a senior marketing leader who runs your marketing function part-time - owning strategy, team, and budget - without the cost or commitment of a full-time executive hire. You get executive-level marketing on a lean team.
How is a fractional CMO different from an agency?
An agency executes tasks you hand it. A fractional CMO owns the outcome - sets direction, builds the team and systems, and manages the agencies. I sit on your side of the table, inside your business, accountable for growth.
How much does a fractional CMO cost?
It depends on scope and altitude. You can start with a 30-Day Marketing Action Plan, or a fractional engagement that begins with a defined 90-day scope and continues month to month. Clear pricing follows the intro call - no surprise invoices.
Which industries do you work in as a fractional CMO?
Premium and regulated categories: cannabis, beauty, wellness, spirits, and longevity - complex or restricted markets where the usual playbook doesn't apply. That's where an operator who has grown brands under real constraints adds the most.
How long is the commitment?
Fractional leadership starts with a 90-day scope so we both know what we're building, then continues month to month - no long lock-in. Sprints and audits are fixed-scope with a set end date.