ChatGPT
AI writing & research partner
My default thinking partner for drafts, research synthesis, and pressure-testing ideas before they go out the door.
Try itReferral linkFavorites · The Stack
The apps I
actually use.
The software, AI, and tools behind the work - the ones I pay for, recommend to clients, and rebuild lean teams around. No filler, just the keepers.
A note on links: some links below are referral or affiliate links - if you sign up through them I may earn a small credit or commission, at no extra cost to you. I only list tools I genuinely use and would recommend regardless. Never pay-to-play.
AI & Content
the engine roomClaude
Long-form & nuanced writing
Where I go for voice-sensitive copy and big-context work - briefs, manifestos, anything that has to sound human.
Try itReferral linkPerplexity
AI answer engine & research
Fast, cited answers - and a live window into how AI search talks about your brand and your category.
Try itReferral linkSEO & GEO
get foundAhrefs
SEO & backlink intelligence
The backbone of how I audit visibility, find ranking gaps, and prove the work moved the needle.
Try itReferral linkSemrush
All-in-one SEO suite
Keyword and competitive research when I need breadth - plus solid content and PR-discovery tooling.
Try itReferral linkSurfer
On-page & content optimization
Turns "write something good" into a structured, citable brief - useful for both classic SEO and GEO.
Try itReferral linkDesign & Brand
make it beautifulFigma
Design & prototyping
Where brand systems, sites, and decks come to life - and where clients can watch it happen in real time.
Try itReferral linkCanva
Fast on-brand creative
For getting good-looking, on-brand assets out the door at the speed social actually demands.
Try itReferral linkFramer
No-code sites that ship
For landing pages and microsites when speed-to-live matters more than a full custom build.
Try itReferral linkOps & Productivity
keep it movingNotion
Docs, wikis & client hubs
My second brain and every client's home base - strategy, calendars, and assets in one place.
Try itReferral linkTodoist
Task & project management
The simple, durable system that keeps a fractional workload across clients from slipping.
Try itReferral linkCalendly
Scheduling without the back-and-forth
Turns "let's find time" into a booked intro call - the front door to every new engagement.
Try itReferral linkWant my picks for your stack?
Tell me where you're stuck and I'll point you to the right tools - and the strategy to use them well.
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